INDUSTRY:
Campaign
CLIENT:
Apollo
YEAR:
2024
Apollo Athenia
about.
Apollo Athenia, a first-of-its-kind cancer speciality hospital exclusively for women, needed a strong and sensitive launch. A full 360° campaign was created, covering everything from teasers and launch visuals to print, digital, and social media assets—ensuring a cohesive, thoughtful brand presence across every platform.
challenge.
The key challenge was to strike the right tone—strong yet sensitive—for a subject as serious as cancer care, while also celebrating the empowering focus on women. The campaign needed to communicate medical excellence and emotional support, all within a cohesive visual language that worked seamlessly across print, digital, and social platforms.
